ABSTRACT
This research work on the impact of product innovation on the growth of a firm; this means, the yield that comes from innervating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Breweries plc background, statement of the problem, objectives of the study. It also states the research questions, significance and scope of the study, limitation of the study and also definition of terms. Chapter two contains the literature review like various definitions of innovation, concepts of innovation, why firms innovate, innovation strategies and other point relevant to this study. Chapter three contains the research methodology and design, introduction, research design, sources/methods of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis. Chapter four contains presentation and analysis of data, introduction, and presentation of data and interpretation of results. Chapter five has the recommend solution like improvement in marketing research and development. The recommended solutions include proper delivery schedule to make product available at the right time, right place, right quantity and right quality, summary of findings, conclusion and references.
Abstract
The study examines the effect of polygamy and large family size on students’ academic performance in sele...
BACKGROUND TO THE STUDY
This research work is on the effects of Drug Abuse among University undergraduates in Nigeria. It appears that no...
ABSTRACT
The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationshi...
ABSTRACT
Queuing theory as a tool for optimising patients flow and resources utilisation in the female section of the OPD at Yusuf Dantso...
ABSTRACT
An appraisal Of Money deposit Banks in Financial Small Scale Industry in Nigeria. A case study of First ba...
Background to the study
In recent years, there has been an increase in interest in performance assessme...
Background of the Study
Agriculture is the foundation and bedrock upon which the development of stable...
BACKGROUND OF THE STUDY
Computers with Internet access have succeeded in facilitating human communication. The te...
STATEMENT OF THE PROBLEM
Hilton (1991:201) observed that both the market forces of demand and supply and the cost of pro...
BACKGROUND OF THE STUDY
The emergence of street hawking in Nigeria as been so prevalent of which it as...