ABSTRACT
This research work on the impact of product innovation on the growth of a firm; this means, the yield that comes from innervating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Breweries plc background, statement of the problem, objectives of the study. It also states the research questions, significance and scope of the study, limitation of the study and also definition of terms. Chapter two contains the literature review like various definitions of innovation, concepts of innovation, why firms innovate, innovation strategies and other point relevant to this study. Chapter three contains the research methodology and design, introduction, research design, sources/methods of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis. Chapter four contains presentation and analysis of data, introduction, and presentation of data and interpretation of results. Chapter five has the recommend solution like improvement in marketing research and development. The recommended solutions include proper delivery schedule to make product available at the right time, right place, right quantity and right quality, summary of findings, conclusion and references.
ABSTRACT
The study was focused on the importance of human resources management in employee performance...
ABSTRACT
Synthetic analgesic and anti-inflammatory drugs have major side effects such as constipation, nausea and vomiting, sedation and...
THE ROLE OF GOVERNMENTAL ACCOUNTING METHODS FOR SOCIAL WELFARE PROGRAMS
Abstract
This research explores the role of governmenta...
ABSTRACT
Juvenile delinquency is seen as one of the menace that destroys life and property in our society today. Because of the nature of...
STATEMENT OF PROBLEMS.
The tax administration (collection and assessment of tax from companies is a difficult task. The assessment...
Background of the Study
Misinformation during public health crises is a significant concern for both public health autho...
Abstract
This study explores the significance of play-based learning in early childhood education, focusing on its role...
Background of the Study: Childhood obesity is a growing global concern, with significant health risks that c...
Background of the Study
Automated Teller Machines (ATMs) play a vital role in providing financial services to customers, offering conveni...
Chapter One: Introduction
1.1 Background of the Study
Work-life balance has become an increasing...